UK financial press still asleep in the greatest gold bull market of all time?

Scoured the weekend papers’ money sections - including FT -  for mentions of gold:  not a jot. In the past eight or nine weeks, I’ve only seen gold mentioned twice, on both occasions in a dismissive way.

My friend who manages a gold equity fund has only had one inquiry from generalist fund managers within his firm.

I have forwarded links to some insightful podcasts about gold to some of my investor friends; not a murmur from any of them either. Jeez.

How much does gold have to go up to get noticed?!!